In the world of retail, fall is a prime season for seizing profitable opportunities. With events like Halloween, Labor Day, Thanksgiving, Black Friday, Cyber Monday, and the holiday season coming around the corner, there’s plenty of potential for increased revenue. In this article, we’ll dive into a thriving category of accessories: wholesale hats. Hats have been steadily rising in popularity, and we’ll examine current trends and future prospects in this growing market.

Overview of Fall 2024 Hat Trends

As you gear up for the new season and decide which wholesale hats in bulk to stock, consider these key perspectives and details:

1. Bold Designs
   Opt for hats with eye-catching designs that serve as the highlight of any outfit. From oversized brims to striking patterns, the latest trends from designers, runways, and Instagram influencers reveal a clear demand for unique and interesting styles. These hats are more than just accessories—they’re statement pieces.
   
   
2. Textured Fabrics
   Texture is a key trend this season. Hats crafted from rich materials like tweed, corduroy, and faux fur not only add a touch of luxury but also provide warmth as temperatures drop.
   
   
3. Classic Revivals
   Classic styles are making a stylish return with modern twists. Look for updated versions of traditional hats such as fedoras, berets, and newsboys, now reimagined with contemporary details.
   
   
4. Customization
   Personalization is on the rise. Hats with customizable elements like adjustable bands and detachable embellishments let wearers express their individual style. For an extra edge, consider offering wholesale blank hats or caps that can be customized with patches or embroidery. Allowing customers to design their own hats or providing additional decoration options can help you stand out from the competition.

Which Styles Are More Popular in Fall 2024

Wholesale Cowboy Hats

Cowboy hats are becoming increasingly popular over time, according to Google Trends data. Currently, there are around 246,000 searches for "cowboy hat" each month on Google. Last fall, there were approximately 300,000 searches per month, suggesting a potential increase in searches this year.

But which cowboy hat model will be the most popular? Let’s find out.

According to Google Trends, straw cowboy hats are extremely popular during the summer. In August, their popularity decreases, making way for felt cowboy hats, which are more popular during the fall and beginning of winter. Leather hats, on the other hand, maintain steady interest throughout the year. If you're looking for a versatile option that works all year round, leather hats are a great choice.

In 2023, the felt cowboy hat had approximately 14,800 searches in September, with the number rising to around 18,000 searches in both October and November.

Wholesale Fedora and Trilby Hats

Fedoras continue to be in fashion, with increasing demand during the fall and spring seasons. Their versatile style makes them a popular choice for both casual and formal wear. As the weather transitions, the Fedora remains a staple accessory, offering a sophisticated touch to any outfit.

Currently, the Fedora hat sees about 74,000 searches per month. However, this number increases to approximately 90,000 searches during the fall season.

The Trilby hat may look similar to a Fedora at first glance, but the key difference lies in their brims. A Fedora typically has a brim of two to three inches, while Trilby hats often feature a brim of two inches or less. If you're deciding which to sell, the Fedora is currently more popular. However, trends can shift, and the Trilby is gaining traction, so this dynamic could change in the coming years.

Wholesale Beanies

If you're considering when to sell beanies, fall is their peak season. Beanies are very popular, with around 200,000 searches per month. The key question then is, which wholesale beanies should you stock?

From the data below, it’s clear that minimalistic beanies are highly popular. However, offering just one style may not meet all client needs. To address this, it’s advisable to find a reliable wholesale hat supplier who can provide insights into the best combinations to cover the broadest range of preferences.

Product: Search Volume

Beanie with Ear Flaps: 4,700

Embroidered Beanie: 4,400

Fisherman Hat-Beanie: 6,000

Knitted Beanie: 14,800

Black Beanie: 33,000

Pink Beanie: 12,100

Red Beanie: 18,100

White Beanie: 9,900

Brown Beanie: 8,100

Green Beanie: 6,600 (8,100 in December)

Blue Beanie: 5,400 (6,600 in December)

Purple Beanie: 5,400 (6,600 in December)

Grey Beanie: 6,600

Wholesale Bucket Hats

Bucket hats are a highly popular product, especially in warm weather. Made from lightweight materials, they’re easy to pair with various outfits and come in numerous designs. With an average monthly search volume of 165,000, these hats are in high demand. So, you’ll have until the end of September to take advantage of this trend before the season shifts.

Wholesale Snapback Hats

Snapback hats remain popular regardless of the weather. Their steady appeal is reflected in an average of 33,000 searches per month. On platforms like eBay and Amazon, they typically sell for around $10 to $20.

Wholesale Knitted Hats

From October to February, knitted hats are popular among buyers. In November, there are approximately 4,400 Google searches for knitted hats, and this number increases to around 5,400 during the winter months. This trend indicates that knitted hats have enduring appeal beyond just one season.

Let’s take AliExpress as an example. Here, we can easily see which products are trending, their average price, and how many people are buying them. For instance, a knitted hat with a pom-pom similar to ours has received 19,946 ratings. This indicates that knitted hats are quite popular in 2024.

Wholesale Balaclavas

A balaclava is headwear that covers the entire head and neck, except for parts of the face, and is typically made of wool. The slang name for it is "bali," which leads to terms like "bally" or "bally'd up" when referring to wearing one. The average monthly search volume for balaclavas is 165,000, but it increases to 300,000 during November to January. So, let's explore the most popular designs from wholesale hat companies.

Wholesale Caps

Caps maintain a steady high search volume throughout the year, averaging 246,000 searches per month. From the most popular wholesale hats and caps are baseball caps, with 405,000 searches per month, and trucker caps, with 135,000 searches per month. However, there are many other options available for wholesale caps, and we need to determine which are the most popular.

Product: Search Volume

Embroidered cap - 1,000

Mesh cap - 1,000

FBI cap - 1,300

Police cap - 1,300

Navy cap - 1,300

American cap - 1,600

Brown cap - 1,600

Vintage cap - 1,600

Western cap - 1,900

Dad cap - 3,600

Pink trucker cap - 3,600

Blank trucker cap - 5,400

Black cap - 8,100

Red cap - 49,500

Factors Influencing Hat Trends

Running a business is always like running a marathon, where you need to keep up with the trends to get ahead of your competitors. Some factors to consider when choosing wholesale hat manufacturers USA are:

Fashion Industry Influences:

• Seasonal fashion trends and runway shows can significantly impact which styles of hats become popular. Celebrity endorsements and social media influencers often set trends by showcasing specific hat styles.

Cultural and Subcultural Trends:

• Certain styles, such as vintage caps or trucker caps, can become popular within specific cultural or subcultural groups.
• Events like music festivals or sporting events can also influence trends.

Functionality and Practicality:

• Weather conditions play a major role in hat trends. For instance, woolen hats and balaclavas are more popular in colder months.
• Activities and sports, such as baseball or hiking, can drive the popularity of specific hat types designed for those activities.

Marketing and Advertising:

• Effective marketing campaigns can boost the popularity of certain hat styles.
• Collaborations between brands and designers can introduce new trends.

Technological Advances:

• Innovations in materials and manufacturing can lead to new styles and improved hat functionality.
• Online shopping and targeted advertising have made it easier for new trends to spread quickly.

Sociopolitical Influences:

• Certain hat styles can gain popularity due to socio political movements or statements, like the presidential election of american-style caps.