It's summer 2024, and the beach season is in full swing! With the weather heating up, sales of beach products are skyrocketing as everyone heads to the shore. Why not jump on this trend and boost your own sales? 

Here are our best selling hats of 2024, along with some tips to help your products fly off the shelves.

Criteria for Choosing the Best Summer Hats

During high demand for summer products, strategic decisions are essential. Before choosing which summer hats to sell, consider the key criteria to guide your selection.

UV Protection

Any customer looking for summer hats is likely interested in UV protection, especially with the sun shining almost all day. A good summer hat should provide shade for the face, neck, ears, and even shoulders. The best materials for UV protection are tightly woven straw, cotton, or specially treated fabrics.

Breathability and Comfort

Introduce highly breathable and comfortable hats to your assortment! Fashion is important, but a stylish hat that keeps the head cool on hot summer days is even better. Look for materials like straw, cotton, and linen, and consider hats with mesh panels or ventilation holes for added comfort.

Style and Versatility

A well-chosen hat can elevate any outfit, whether for a beach day, picnic, or casual outing. If your selection is limited, opt for neutral colors and patterns that complement various wardrobes. Or for a unique touch, consider bright and vivid designs to set your shop apart. The perfect summer hat should be versatile, easily dressed up or down for various occasions.

Top 10 Selling Summer Hats

Here are our top selling hats that cater to every style, along with reasons for their popularity to inspire your selection:

Wide-Brimmed Sun Hat

The classic wide-brimmed hat is an iconic beach accessory and a fantastic product to sell for several reasons. A straw beach hat checks all the boxes: it offers UV protection, is made from lightweight and breathable materials, and comes in various styles, colors, and designs.

These summer hats for women have become a staple for many ladies, thanks to their popularity among celebrities and movie stars. However, it’s also a great choice for men! By featuring this stylish item in your store, you can attract a diverse customer base and significantly boost sales this summer. Don’t miss the opportunity to offer a must-have accessory that combines fashion and function!

Straw Fedora

The straw fedora is a fantastic addition to your summer collection, perfect for customers seeking style and practicality. This classic hat is lightweight and breathable, making it ideal for warm weather and it’s a great choice as summer hats for ladies and gentlemen.

It comes in various colors and patterns, appealing to a wide range of styles. Plus,straw hat beachoffers essential sun protection from harmful UV rays.

By stocking straw fedoras, you can attract diverse customers eager to increase their summer wardrobes. This accessory not only boosts your sales but also keeps your shop aligned with current fashion trends. 

Bucket Hat

The trend for bucket hats is soaring, especially during summer when they really shine. Bucket hats are fantastic for retail and resale, making them a versatile product for promotions as well. You can easily add logos and text to blank bucket hats, turning them into eye-catching marketing tools. They are unisex, making them suitable as bucket hat men and bucket hat women.

Typically made from nylon, cotton, or canvas, bucket hats are comfortable for hot weather. Their unique design offers protection from both sun and rain, making them practical. Plus, they’re popular year-round, so you won’t have to worry about selling out until the season ends!

Panama Hat

One of the key reasons to sell panama hats in summer is their stylish versatility. With their elegant wide brims and classic design, they can effortlessly elevate any outfit. Available in various colors, styles, and designs, the panama hat appeals to a broad audience, from fashion enthusiasts to those simply seeking sun protection.

These hats are popular for their sun protection and comfort, making them a summer must-have. Available for both adults and kids, they can broaden your customer base. Adding panama hats to your inventory is a smart choice, combining style, functionality, and family appeal.

Visor Hat

Popular among volleyball players, golfers, tennis players, hikers, and anyone active, visor hats are the top choice for summer headwear. They provide shade for the neck, face, and forehead without obstructing vision, making them ideal for outdoor activities and perfect summer hats for women and men.

Another major advantage is their packability. Unlike wide-brimmed hats, visor hats can fold without losing shape, perfect for vacations and travel. Their lightweight, compact design makes them easy to store and deliver, appealing to both retailers and customers.

Caps

They are popular all year long, but a summer hat collection wouldn’t be complete without caps. There are all kinds of caps to choose from, catering to various tastes and styles—rhinestone caps for those who love a bit of bling, dad caps for a relaxed vibe, western caps that embrace a unique look, and trucker caps for a casual, laid-back style.

Embroidered caps add a touch of individuality, while logo caps offer branding opportunities for businesses or events. For those who prefer a neutral style, blank caps provide a perfect canvas for creativity with patches and pins. With such a diverse selection, caps hats are a must-have for any retail store in 2024!

Straw Cowboy Hat

Cowboy hats are popular in the USA and worldwide, and you don’t have to be a cowboy or live on a farm to wear one! However, felt cowboy hats aren’t the best choice for summer. That’s where straw cowboy hats come in, dominating the market during the warmer months.

There are all kinds of straw cowboy hats available, featuring different colors and designs to suit various tastes. From classic styles to modern twists, these hats provide both style and functionality. By including straw cowboy hats in your summer collection, you’re sure to win over the hearts of your customers!

Fishing Hats

For shops specializing in travel gear and outdoor activities, fishing hats are a fantastic addition. They offer comfort, sun protection, and durability—what more could you want? Fishing hats for men and women are a top summer sales strategy.

Even if some people underestimate this trend, you can see for yourself in our shop that there are plenty of stylish options available. We’ve curated the best fishing hats on the market to meet your customers’ needs. If you want to stand out and cater to outdoor enthusiasts, start offering these essential summer hats!

Bandanas

While not traditional hats, bandanas are essential summer accessories! These versatile pieces can be worn on the head, wrist, neck, and more. They add a pop of color to any outfit and are great for festivals, outdoor adventures, or everyday flair.

If you or your customers would like to learn how to style a bandana headband, here’s a helpful video!

Summer Youth Hats

Summer kids' hats are a must-have accessory for parents looking to protect their little ones from the sun. They provide essential sun protection by shielding delicate skin from harmful UV rays, so it's best to opt for hats with a wide brim. For comfort, look for lightweight, breathable materials that keep kids cool while playing outdoors. Many styles feature adjustable straps, ensuring a snug fit even for the most active children.

With a variety of fun designs, colors, and patterns, kids' hats are also a great way for children to express their personalities. Look for bright colors, popular characters, and cute designs that appeal to young ones.

Tips for Selling Summer Hats

Showcase Your Hats!

Utilize social media, paid ads, and eye-catching displays to promote your hats. Use high-quality images to grab attention and create unique window displays showcasing different styles. Encourage user-generated content with discounts or giveaways for customers who post pictures of your products to build credibility and enhance brand awareness.

Not Just Hats!

Make your shop stand out by allowing customers to personalize their hats with patches, pins, or embroidery available in-store. This adds a unique touch and makes each purchase feel special, enhancing the overall shopping experience.

Focus on Quality

Customers are more likely to buy products they perceive as well-made and durable. It’s better to invest in a smaller quantity of high-quality hats. Check out Buy4Store’s wide product selection, where you can be confident that each item meets high standards. You can find not only affordable but also quality assortments of Summer Hats in our store!